Category: Marketing&Advertising

Visual Communication (Advanced Level) by Jonathan Baldwin,
Lucienne Roberts,
Publisher: AVA Publishing
Publish date: May 1, 2006
Number of pages: 175 pages
ISBN: 2940373094
ISBN13: 9782940373093

Pret : 45 Lei


Visual Communication places graphic design in a wider cultural context, highlighting the key debates and issues the practice implies. Theoretical essays discussed by today’s leading designers apply the cultural theory to the real world practice of graphic design, helping students to develop sound critical judgement and informed strategies for the generation of new ideas that accurately reflect the current zietgiest.

All arts graduates are required to study cultural theory as 20% of their degree courses, the study of which culminates in a written dissertation.
This title is a companion study guide to this cultural theory teaching from a commercial arts perspective. The book has been edited to fit broadly into the diverse curriculae of art schools and colleges around the world and is tailored for course adoptions.

Category: Marketing&Advertising, Science&Nature
Epica Book Nineteen: Europe's Best Advertising (Epica: Europe's Best Advertising) by Andrew Rawlins,
Publisher: AVA Publishing
Publish date: September 28, 2006
Number of pages: 385 pages
ISBN: 2884791027
ISBN13: 9782884791021

Pret : 50 Lei

Journalists from 30 international magazines have judged these ads— more than 800 of them— the best. Taken from print publications, Internet sites, commercials, direct marketing organizations, and packaging design projects, they are the winners, finalists, and high scorers of the Epica competition, Europe’ s premier creative awards show. Drawn from over 6,000 entries submitted from 700 agencies in more than 39 countries, they were all judged on the originality of the creative idea and the quality of its execution.

The 19th annual edition features thousands of color images along with a complete directory of the creative teams behind each entry. It’ s a veritable who’ s who of European talent.

Puteti comanda aceasta carte acum. In 48 de ore cartea este la dumneavoastra acasa, la locul de munca sau la oricare alta adresa.